EyeQ Ireland — Week 1

Period: 31 Jul – 5 Aug 2026 Market: Ireland Channel: LinkedIn

In one line

Week one put EyeQ in front of 13,287 of the right people in Ireland and brought 36 of them to the pages, at a cost per visit below LinkedIn's own benchmark for these audiences — and no demo requests yet. The buying is working. The step from page to request is where the work now goes.

Spend

CHF 502

of ~CHF 4,400 planned over six weeks

Visits to the pages

from 13,287 times the ads were seen

Demo requests

too early to be a verdict — see below

The funnel

Impressions Times the ads were shown 13,287

Visits to the pages 0.27% of impressions — normal for LinkedIn 36

Demo requests 0% of visits 0

Demos completed Not yet measurable — see below —

By audience

Audience	Reach	Clicks	Spend	Cost / click
Independent coaches	3,100+	16	CHF 238.16	CHF 14.89
Leadership boutiques	4,800+	16	CHF 200.52	CHF 12.53
Executive search	540+	4	CHF 63.63	CHF 15.91
Total	8,400+	36	CHF 502.31	CHF 13.95

Week one is a small sample. Differences between audiences at this stage are not yet meaningful — they become readable once each audience has accumulated enough visits. For context, LinkedIn's own benchmark for advertisers reaching these audiences is CHF 14–28 per visit for boutiques and CHF 21–41 for coaches, so all three are being bought at or below the going rate.

Where we are

What is working

We are buying attention efficiently. CHF 13.95 per visit, against a going rate of CHF 14–41 for these audiences. LinkedIn rewards ads people engage with, so this is a signal the message is landing at the ad level.
Leadership boutiques is the strongest audience so far — the cheapest visits (CHF 12.53) and the widest reach. If one audience earns more budget, this is currently it.
Delivery is healthy. The campaign is spending close to plan with no technical or approval issues — nothing is being held back.
We can now see behaviour on the pages, not just arrivals. Added during week one: we now track how far visitors read and whether they reach the form.

What is not

No demo requests yet, from 36 visits. At this sample size that is not yet a verdict — but it is the number that matters, and it is where the attention goes now.
Executive search has stalled. Four visits in total and none in the last two days. The cause looks clear: with roughly 540 people in that audience, the ad has now been seen about two to three times per person, so it has stopped earning attention.
An early behavioural signal, on a very small sample: Irish visitors are scrolling into the pages but have not been reaching the form. Too few people to draw a conclusion from yet — worth watching closely next week.

What I am changing next

New executive search ad, plus a wider audience. The replacement ad is written and ready to run. Alongside it, widening that audience from ~540 to ~790 by including the Dublin offices of the larger search firms, excluding Egon Zehnder as Marcus asked. Creative alone would not fix an audience that small.
Coaches and boutiques continue unchanged until roughly CHF 700 of spend. That is the point at which the page-to-request step becomes readable rather than guessable, and it arrives in the next few days.
Preparing a second route to the demo. LinkedIn can collect the request inside LinkedIn itself, with the details already filled in, which removes several steps for the user. Being prepared as an addition to test against the pages, not a replacement.

What we cannot see yet

Whether people finish the demo. We can see who requests a demo and receives their link. We cannot yet see who completes the assessment, because that event does not currently reach our side.

This matters for how the numbers above should be read: a low cost per demo request is only good news if those demos are being taken. Until that signal exists, treat request volume as directional. Closing this is the highest-value measurement improvement available to us, and it is a small change on the EyeQ side.

One note on the page figures. Our page analytics only counts visitors who accept cookies, so the on-page behaviour numbers are a subset of real traffic rather than the full picture. Visits, spend and impressions above come from LinkedIn directly and are complete.