Ireland was switched off on 27 August. Everything now running is in the UK, and the UK has produced three leads in six days against Ireland's four across the whole campaign.
The weekend was quiet, as expected for a professional audience: delivery continued but no new demo requests came in between Friday and Sunday.
| Change | Detail |
|---|---|
| Ireland paused | All three Irish ad sets switched off on 27 August. They have added under CHF 5 since, against roughly CHF 73 a day before. |
| A third UK lead | Arrived 27 August, a coach, on the same day Ireland was switched off. |
| A third conversion recorded | LinkedIn now attributes three conversions across the account, up from two. |
| Weekend | No new demo requests between Friday and Sunday. Delivery continued normally. |
Account totals as at 30 August, for 1 to 30 August: CHF 2,562.51 spent, 84,857 impressions, 188 clicks, three conversions. The per ad set tables below were read on 27 August and are kept as they were, so that every figure in them comes from a single point in time.
Since moving to desktop placements, the campaign has reached close to the whole desktop audience reachable in Ireland across the three personas. That audience is small, and it has now been worked through: impressions keep accumulating while new clicks have slowed to a trickle.
This is a question of available audience, not of message or of targeting quality. There is simply a limit to how many people in these roles are reachable on desktop in a market of Ireland's size, and the campaign has found it.
| Ad set | Spend | Impressions | Clicks | CTR | Cost per click |
|---|---|---|---|---|---|
| Ireland, Coaches | 935.70 | 20,432 | 61 | 0.30% | 15.34 |
| Ireland, Boutiques | 743.06 | 24,615 | 68 | 0.28% | 10.93 |
| Ireland, Executive search | 369.42 | 10,988 | 25 | 0.23% | 14.78 |
| UK, Coaches | 151.50 | 6,962 | 13 | 0.19% | 11.65 |
| UK, Boutiques | 98.52 | 8,245 | 5 | 0.06% | 19.70 |
| UK, Executive search | 58.77 | 4,561 | 5 | 0.11% | 11.75 |
| Total | 2,356.97 | 75,803 | 177 | 0.23% | 13.32 |
All figures in CHF, taken from LinkedIn Campaign Manager in a single read on 27 August, reported in UTC. The Irish totals cover the full period; the UK sets have been live for four days.
The two markets are best compared on desktop delivery, which is where the campaign now buys in both.
| Desktop only | Spend | Impressions | Clicks | Cost per click |
|---|---|---|---|---|
| Ireland | 268.45 | 10,981 | 9 | 29.83 |
| United Kingdom | 185.10 | 14,270 | 15 | 12.34 |
On the same device, in the same weeks, the UK is reaching more people and converting attention at roughly two and a half times the efficiency. This is a question of available audience rather than of message: the desktop-reachable pool in Ireland is very small, and the campaign exhausted it quickly.
Eight genuine leads have come through the funnel, all from the coaches audience. Three of them arrived between 25 and 27 August, all from the UK.
| Requested | Market | Demo status |
|---|---|---|
| 27 August | UK | Link sent |
| 26 August | UK | Completed |
| 25 August | UK | Link sent |
| 24 August | not distinguishable | In progress |
| 7 to 13 August (four leads) | Ireland | Link sent |
On 26 August a UK lead moved from request to a finished assessment in about thirteen minutes. That is the first time the full path has been completed by a genuine lead, and it closes the last unproven step in the funnel.
Market attribution only became reliable on 24 August, when separate campaign tags were applied to the two markets. Leads before that date cannot be attributed to a market with confidence.